Before
Martell Cognac needed a luxury influencer gift that could make an impression both in person and on camera. The set included a bottle of cognac, custom glassware, and a branded baseball cap — a mix of elements that needed to feel cohesive, intentional, and unmistakably premium.
Process
We designed the unboxing experience around a custom screenprinted acrylic box with transparent layers, turning the reveal itself into part of the luxury. Each layer was thoughtfully sequenced so the contents unfolded with a sense of anticipation. The transparent acrylic gave the packaging a modern, high-end feel while keeping the product visible — making it as striking on a shelf as it was on camera.
Result
The finished gift set delivered a tactile, cinematic unboxing experience that felt worthy of the Martell name. The custom packaging elevated every item inside it, creating a cohesive luxury moment designed to resonate with influencer audiences and reinforce the brand's premium positioning.