Orly: Seasonal Collection Campaign & Packaging Refresh

Beauty • Campaign • Packaging • Retail Display

Before
Orly launches new nail color collections every season inspired by beauty and fashion trends. For this launch, the brand wanted campaign imagery, retail displays, and packaging updates that would elevate the brand and create a more cohesive visual identity across advertising, retail, and social channels.

Process
We developed a visual campaign to showcase the new colors and connect with a younger beauty audience. I planned and directed a photoshoot to create campaign-level imagery that could be used across advertising, retail displays, and social media. The art direction focused on bold color compositions and clean styling so the vibrancy of the nail shades became the hero of the campaign. At the same time, we refined the packaging system to feel more minimal and premium, allowing the colors themselves to take center stage. The campaign visuals were then adapted across posters, out-of-home placements, retail displays, and social assets to support the launch.

Result
The new imagery celebrated the seasonal colors while giving the brand a more modern, fashion-forward presence. The campaign resonated with a younger audience, helping the collection stand out at retail and across digital channels. The refreshed visuals made the brand feel more current and cohesive, driving stronger engagement and increased product sales.