Haute Chocolate: Logo & Packaging Design

Before
Haute Chocolate approached us to create a logo and brand identity system for a new luxury chocolate brand focused on organic ingredients and elevated hospitality experiences. As an emerging brand, they had no existing identity or packaging system in place.

Process
We worked closely with the founder to understand the story behind the brand and the audience they wanted to reach. Together, we developed a visual identity that balanced indulgence and sophistication while still feeling natural and approachable. The result was a minimal, modern logo and packaging system designed to highlight the quality of the organic chocolate while fitting seamlessly into boutique hospitality environments.

Result
The new identity gave Haute Chocolate a refined and recognizable presence. The minimal yet elegant branding system allowed the product to feel premium while remaining flexible enough to expand across multiple flavors and formats. The packaging helped position the brand as a sophisticated offering for hospitality spaces and specialty retail environments.

sarah zoraya

Sarah Zoraya is a Los Angeles–based creative director and designer specializing in brand identity and packaging design for beauty, wellness, and lifestyle brands. With over 20 years of experience, she helps founders transform their products into premium, credible brands through thoughtful storytelling, visual identity, and packaging design. Her work focuses on creating products that stand out on the shelf, attract customers, and build long-term brand loyalty.

sarahzoraya.com
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Vital Body: Packaging Design & Brand Refresh

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Orly: Seasonal Collection Campaign & Packaging Refresh