Before Mooncloth approached us to create a logo and brand identity system for a new luxury hospitality brand specializing in natural hemp fabrics and organic skincare. As an emerging brand, they had no existing identity in place. As the brand evolved, they also developed Moment, a scented oil line that needed its own distinct presence within the Mooncloth world.

Process We worked closely with the founder to build a visual identity that connected with their California-based hospitality audience while reflecting the brand's focus on natural materials, wellness, and understated luxury. Alongside the core identity system, we designed packaging for the Moment scented oil line — minimal and elevated, with room to grow across future product offerings.

Result Mooncloth established itself as a recognizable brand within high-end hospitality spaces, gaining placement in environments such as Soho House. The cohesive identity and packaging allowed the brand to expand into a broader studio offering, helping hospitality partners create white-label products using the Mooncloth aesthetic.