Mooncloth & Moment:
Identity and Packaging

Before
Mooncloth approached us to create a logo and brand identity system for a new luxury hospitality brand specializing in natural hemp fabrics and organic skincare products. As an emerging brand, they had no existing identity or visual system in place.

As the brand evolved, they also began developing Moment, a scented oil line that required packaging aligned with the Mooncloth identity while establishing its own distinct presence within the product offering.

Process
We worked closely with the founder to develop a deeper understanding of the brand’s philosophy and audience. Together, we created a visual identity that connected with their California-based hospitality audience while reflecting the brand’s focus on natural materials, wellness, and understated luxury.

In addition to developing the core logo and identity system, we designed the packaging for the Moment scented oil line, ensuring it aligned seamlessly with the brand’s minimal, elevated aesthetic and could extend naturally across future product offerings.

Result
Mooncloth established itself as a recognizable brand within high-end hospitality spaces, gaining placement in environments such as Soho House. The minimal, refined identity system, along with the cohesive packaging design, allowed the brand to expand into a broader studio offering, helping hospitality partners create their own white-label products using the Mooncloth aesthetic.