BRAND REFRESH • PACKAGING DESIGN

Before

When we began working with Vital Body, their packaging looked elegant and refined, but it lacked shelf presence. In spa environments and natural food stores, the understated design blended into its surroundings instead of drawing attention.

Process

We developed a new packaging system featuring poster-style California landscape illustrations that reflected the brand’s origin story and the feeling behind the products. The redesign also introduced a clearer visual hierarchy and icon system to communicate key product benefits across the line.

Result
The new packaging created a stronger retail presence and a more distinctive brand identity across both physical and digital environments. The redesign helped support placement in Whole Foods, increased online sales, and significantly elevated the perceived value of the brand.