Mooncloth: Logo Design & Packaging Design

Before
Mooncloth approached us to create a logo and brand identity system for a new luxury hospitality brand specializing in natural hemp fabrics and organic skincare products. As an emerging brand, they had no existing identity or visual system in place.

Process
We worked closely with the founder to develop a deeper understanding of the brand’s philosophy and audience. Together, we created a visual identity that connected with their California-based hospitality audience while reflecting the brand’s focus on natural materials, wellness, and understated luxury. The result was a minimal, modern logo and packaging system designed to feel both elevated and adaptable across hospitality environments.

Result
Mooncloth established itself as a recognizable brand within high-end hospitality spaces, gaining placement in environments such as Soho House. The minimal, refined identity system allowed the brand to expand into a broader studio offering, helping hospitality partners create their own white-label products using the Mooncloth aesthetic.