The Magic of 818: Luxury Custom Invitation & Gift Set

Before
818 Tequila approached our client, Cocktail Academy, to create a luxury invitation for a holiday event hosted by Kylie Jenner, the founder of 818, at Hollywood’s Magic Castle—a premiere Los Angeles venue known for its magicians and invite-only theatrical soirées.

The custom gift set included the ingredients for a signature cocktail, a bottle of 818 Tequila, and a special “magic” box intended to be opened during the event. The challenge was to tie together these disparate elements—the ingredients, the tequila bottle, and the magic box—into one cohesive and luxurious invitation experience.

Process
To unify the pieces, we used elements from the 818 brand identity system to create a subtle green-on-green pattern that felt both premium and mysterious. The components were arranged inside the box with precision so that each item revealed itself in a thoughtful sequence.

We elevated the experience with luxury materials, including deep green velvet, which reinforced the theatrical tone of the Magic Castle while aligning with the brand’s refined aesthetic.

Result
The final invitation felt luxurious, mysterious, and playful to open. Each layer revealed a new element, creating a tactile, sensory experience that built anticipation for the event while reinforcing the premium identity of the 818 brand.